Projects
Case studies that show how I approach marketing problems — from diagnosing the constraint to choosing the right channel mix, building AI-powered systems, and measuring what actually moved the needle.
4 projects · 4 featured
Featured
Ongoing
The agent that qualifies our inbound leads — and how I know it's right Built on n8n + Make calling the Anthropic and OpenAI APIs: qualifies and scores inbound leads, pushes enriched records into the CRM so sales works the right buyers first. The part most people skip — the eval that proves it's right. View case study
Featured
Ongoing
The tracking plan that governs a CDP Segment end-to-end: event design, identity resolution, server-side GTM, and the governance that keeps it clean. View case study
Featured
Five spreadsheets to one source of truth A live dashboard on synthetic data — CAC, LTV, ROAS, MER, contribution margin, anomaly detection. 40% less reporting time. View case study
Featured
Owning a CRO program Hotjar → Optimizely testing loop across 10+ builds → 35% lift in inbound leads, with release QA and consent checks before anything ships. View case study