AI · Analytics · Automation
I don't just run campaigns. I build the data layer marketing runs on — and the AI agents that act on it.
I'm Kanishk — a martech and analytics builder with 9+ years across real estate, home services and agency. I build tracking, CDP, lifecycle and reporting systems, and the AI agents that work on top of them, so growth keeps compounding after launch.
Kanishk Chadha · Senior Martech The Stack I Work In
-
HubSpot -
Salesforce -
Segment -
GA4 -
Google Data Studio -
Google Ads -
Meta -
n8n -
Make -
Zapier -
OpenAI -
Claude -
Notion -
Slack -
Power BI -
GTM -
Cookiebot -
Optimizely -
Hotjar -
Mixpanel -
Clay
9+ Years in Martech & Analytics
Senior enough to be trusted with the stack — and the outcomes.
Real estate · home services · technology — from Alberta's largest private developer to a 10+ location franchise network.
Capabilities
What I bring to a senior martech team
Four clusters, mapped to how martech and marketing-ops roles are scoped — so you can check it against the JD fast.
Automation & AI Systems
Agentic workflows with tool access, decision loops, and escalation logic — not one-off prompts. Systems that run and self-correct after launch — and I show the eval, not just the workflow — the test cases, expected vs. actual, and the failure modes I found before trusting it with real leads.
Analytics & Attribution
Full-funnel measurement and reporting so every spend and campaign decision is grounded in real, queryable data.
Customer Data / CDP
Unified customer profiles, event tracking, and audience activation across the stack for clean, real-time segmentation.
AI Enablement & Governance
Rolling AI out across a marketing team with guardrails, review gates, and documented decision-making that scales safely.
Featured Work
Outcomes, not project names
Experience
The path so far
Building the measurement and AI-agent layer for Alberta’s largest private developer — attribution, CDP, DSP implementation, and agentic automation across master-planned communities in Calgary and Edmonton.
Primary measurement advisor across a 10+ location franchise network. Owned attribution, $250K+ paid media at 3.8× ROAS, reporting, and 10+ lead-gen web builds (35% more inbound leads).
Translated client requirements into technical specs across 15+ web and mobile builds; bridged analytics, marketing and engineering.
Client-facing analytics and campaign partner for Sony, Fitbit, SanDisk and Gold Coast University — measurement, reporting and channel optimization across SEO, SEM and programmatic.
I share tracking teardowns, AI-agent experiments, and the occasional "here's what actually moved the number."
Field Notes
What I'm writing about
What a tracking plan should actually contain
Event taxonomy, naming conventions, and the governance layer most teams skip — the document that keeps your data clean at scale.
Consent Mode v2 default states, explained properly
How I eval an AI agent before I trust it with leads
Get in touch
Looking for someone who can own your tracking, CDP, reporting and the AI agents on top of it? That's the job I do.
Start a conversationCurrently open to Martech, Marketing Analytics, and Marketing Ops roles in Calgary (and remote).